Responsibilities

• Create long- and short-term communications plans that support policy initiatives, fundraising, advocacy, and program promotions
• Create and maintain systems to improve institutional memory and enhance access
• Manage, organize, and update processes and pipelines for all external communications
• Build upon standards around the Sanctuary’s identity and branding style
• Manage or co-manage social media accounts and create content
• Build and monitor department budget and hit earned revenue and fundraising goals
• Provide monthly and annual reports on campaigns, conversions, and other digital marketing efforts and impact
• Coordinate communications plans and campaigns to maximize mission impact through leveraging social media
• Fundraise across all platforms and develop acquisition strategies
• Moderate comment threads on active posts and respond to messages promptly when necessary

Requirements

• At least five years of experience in marketing and external communications, preferably in smaller or mid-sized nonprofits
• Website management experience necessary
• Demonstrated ability to manage each facet of a communications plan necessary
• Comfort around all types of animals and demonstrated affinity for them
• Understanding of farmed animal issues and rescue work including an adherence to a vegan lifestyle
• Excellent writer with skills in web, print marketing, blog, social media, and press release writing styles; additional technical or creative writing skills are a plus
• Skills in appeal and/or longform writing is a plus
• Experience with content creation for social media and social media management required
• Extremely tech and systems savvy; familiarity with CRM systems a plus
• Ability to train staff and manage others and projects as needed

Preferred

• Personnel management experience preferred but not required

Benefits

• Woodstock Sanctuary promotes work-life balance and offers generous paid time off and paid holiday benefits, and is accommodating to schedule flexibility when possible
• Benefits also include medical insurance, dental, vision, 401K, and life insurance