Responsibilities

• Oversees strategic marketing communications plans across 5x MAX Service Group brands in Ohio, Indiana and Kentucky
• Collaborates with program teams to develop and execute communications strategies that amplify offers and messages, engage stakeholders and employ creative, multi-media tactics
• Develops and executes comprehensive content plans across print, email and social media platforms. Crafts engaging content, maintains brand consistency and constantly evaluates ROI
• Owner of company Brand Ambassador social media program
• Develop communications strategy delivering the right message to the right client at the right time using tactics such as social media, email, SMS, Direct Mail, etc.
• Manage and grow our social media presence to engage existing and potential clients across multiple platforms (Facebook, IG, etc.)
• Develop brands social media strategy, campaigns + marketing content plans
• Monitoring and interacting with clients and community organizations via the company social media accounts
• Analyzing the company’s social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching and implementing social media trends

• Setting key performance indicators (KPIs) for social media campaigns
• Excellent writing skills
• Ability to operate at a strategic level, coupled with the willingness to do whatever it takes to execute in the day-to-day
• Exceptional organizational and project management skills.
• Optimize, own, and manage our communications calendar, working collaboratively with our team to plan and publish content regularly
• Support communications by managing cross-enterprise projects such as surveys, customer case studies, customer and brand videos, building themes/narratives/storyboards, etc.
• Work cross-functionally and collaboratively with our in-house Videographer, Graphic Designer, Digital Market, Media Buyer and SEO managers