Responsibilities

• Coordinating marketing strategies and functions for HSEE across all platforms, channels, and strategies while maintaining adherence to strict branding and style guidelines.
• Employing writing, design, and multimedia skills to target specific audiences across a variety of digital and print media.
• Coordinating strategies and tactics that capture meaningful and actionable marketing analytics for the purposes of measuring and improving results.
• Developing content marketing campaigns in coordination with a myriad of internal and external partners and collaborators.
• Utilizing varied platforms (e.g. Campaign Monitor, Paperless Post etc.) to disseminate information and invitations.
• Managing the HSEE website and newsletter, producing timely updates, and creating new content. Ability to refine content for best practices in search engine optimization. Additional capabilities in WordPress and/or Drupal website management are preferred.
• Showcasing their commitment to understanding and being inclusive to allyship with the communities for whom we serve.
• Executes University communications and marketing strategies for a program or unit. Oversees print and electronic communications, subsequent media promotion, and development of a content marketing plan. Tracks and evaluates marketing strategies. Guides staff. Ensures consistent messaging and maintains University brand and style.
• The ideal candidate will be a proactive and creative individual with strong writing skills, the ability to work effectively within a team, and be willing to contribute their knowledge and abilities to maintaining an environment where all feel welcomed and are positioned for success.

Requirements

• Minimum Education Level Required Bachelor6 Degree
• Minimum Years of Experience Required 3
• Will this position accept substitution in lieu of education or experience? Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.