Marketing Communications Manager (Thought Leadership)

Responsibilities

• Content Development: Create and oversee the distribution of high-quality thought leadership content, including research reports, podcasts, blogs, and videos. Close collaboration with Content Strategy team to ensure thought leadership alignment with marketing, brand, and demand generation campaigns.
• Editorial Calendar: Manage a comprehensive editorial calendar, leading quarterly and monthly content planning efforts to ensure a consistent flow of engaging, timely, and strategically aligned thought leadership content.
• Contributor Recruitment: Recruit and cultivate contributors from within and outside the organization to provide diverse and expert perspectives.
• Internal Engagement: Collaborate with colleagues to drive the use of thought leadership content in customer and prospect interactions.
• Content Promotion: Work with the marketing team to promote content through various channels, including social media, email campaigns, and events.
• Analytics and Reporting: Track and analyze the performance of thought leadership content to measure its impact and inform future strategies.
• Industry Trends: Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful.
• Rapid Response: Lead Entrust’s rapid response process, partnering with PR, social media, analyst relations, subject matter experts, and agencies to identify timely industry conversations and quickly develop and activate a differentiated Entrust point of view across relevant channels.

Requirements

• Bachelor's degree in a relevant field with 5+ years of proven experience in managing thought leadership content and/or public relations.
• Strong interpersonal skills and the ability to build relationships with contributors and stakeholders, from technology experts to c-suite executives.
• Excellent organizational and project management skills.
• Strong writing, editing, and proofreading skills.
• Ability to work independently and as part of a team.
• Experience in a global organization, with a global perspective.

Preferred

• Bachelor’s or Master’s degree in PR, communications, or marketing.
• Experience in strategic planning and execution of large-scale campaigns.
• Proven track record in managing cross-functional teams and leading global initiatives.
• Excellent analytical skills and experience with data-driven decision making.
• Familiarity with the tech industry, cybersecurity, banking and/or financial technology are pluses.
• Established network within the tech, cybersecurity, or financial technology sectors.
• Proactive approach to learning and staying updated with industry best practices.
• Certifications in digital marketing, content marketing, or public relations are a plus.
• Experience with content management systems (Bynder, Drupal, SharePoint, etc.).undefined

Benefits

• comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement.