Marketing Communications Manager (Thought Leadership)

Responsibilities

• Content Development: Create and oversee the distribution of high-quality thought leadership content, including research reports, podcasts, blogs, and videos. Close collaboration with Content Strategy team to ensure thought leadership alignment with marketing, brand, and demand generation campaigns.
• Editorial Calendar: Manage a comprehensive editorial calendar, leading quarterly and monthly content planning efforts to ensure a consistent flow of engaging, timely, and strategically aligned thought leadership content.
• Contributor Recruitment: Recruit and cultivate contributors from within and outside the organization to provide diverse and expert perspectives.
• Internal Engagement: Collaborate with colleagues to drive the use of thought leadership content in customer and prospect interactions.
• Content Promotion: Work with the marketing team to promote content through various channels, including social media, email campaigns, and events.
• Analytics and Reporting: Track and analyze the performance of thought leadership content to measure its impact and inform future strategies.
• Industry Trends: Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful.
• Rapid Response: Lead Entrust’s rapid response process, partnering with PR, social media, analyst relations, subject matter experts, and agencies to identify timely industry conversations and quickly develop and activate a differentiated Entrust point of view across relevant channels.

Requirements

• Bachelor's degree in a relevant field.5+ years of proven experience in managing thought leadership content and/or public relations.
• Strong interpersonal skills and the ability to build relationships with contributors and stakeholders, from technology experts to c-suite executives.
• Excellent organizational and project management skills.
• Strong writing, editing, and proofreading skills.
• Ability to work independently and as part of a team.
• Experience in a global organization, with a global perspective.

Preferred

• Bachelor’s or Master’s degree in PR, communications, or marketing.
• Experience in strategic planning and execution of large-scale campaigns.
• Proven track record in managing cross-functional teams and leading global initiatives.
• Excellent analytical skills and experience with data-driven decision making.
• Familiarity with the tech industry, cybersecurity, banking and/or financial technology are pluses.
• Established network within the tech, cybersecurity, or financial technology sectors.
• Proactive approach to learning and staying updated with industry best practices.
• Certifications in digital marketing, content marketing, or public relations are a plus.
• Experience with content management systems (Bynder, Drupal, SharePoint, etc.).undefined

Benefits

• comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details.