Marketing and Communications Manager

Responsibilities

• Write, edit, and proofread clear, compelling content for email campaigns, newsletters, websites, social media, press releases, event promotions, presentations, and other communications.
• Distill complex healthcare data, research, and policy topics (such as employer claims data, cost and quality findings, and payment reform) into accurate, plain-language messaging, infographics, and data-driven stories tailored to coalitions, employers, sponsors, partners, and the media.
• Translate National Alliance’s programs, priorities, and member value into audience-focused messaging for member coalitions, prospects, sponsors, external partners, and other stakeholders.
• Independently research unfamiliar topics and partner with staff and subject-matter experts to ensure content is accurate, well sourced, and easy to understand.
• Coordinate the production and distribution of regular communications and publications, including newsletters, the annual report, and sponsored publications such as Action Briefs, infographics, and white papers, to name a few.
• Maintain a consistent editorial voice and adherence to style guidelines across all public-facing materials, ensuring communications are accurate, timely, and aligned with National Alliance’s brand.
• Build and execute email campaigns, including audience segmentation, scheduling, quality assurance, and performance reporting.
• Develop and manage National Alliance’s social media content calendar and day-to-day presence across relevant platforms.
• Create, update, and proofread content on the National Alliance website and Coalition Connect member portal (WordPress) to ensure information is current, engaging, and easy to navigate.
• Create and manage a dissemination process that supports widespread distribution, customization, and use of National Alliance resources by member coalitions, working closely with coalitions to understand their needs and preferences.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
• At least 4 years of experience in marketing, communications, or public relations, preferably within a nonprofit, association, or healthcare-related organization.
• Excellent writing, editing, and proofreading skills with the ability to adapt content for different audiences and channels. Applicants will be asked to submit a portfolio of work samples and complete a writing skills test.
• Demonstrated ability to translate complex, technical, or data-heavy information into clear, accurate content for non-expert audiences.
• Experience developing and executing digital marketing, including email campaigns, social media content, and website updates.
• Hands-on experience setting KPIs, tracking performance, and using analytics to evaluate results and guide marketing and communications decisions.
• Working knowledge of email marketing platforms (e.g., Constant Contact, Mailchimp), content management systems (WordPress), social media tools, and web and social analytics.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word), project management tools, and basic graphic design tools such as Canva; Adobe Creative Cloud experience is a plus.
• Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines.
• Strong interpersonal skills and the ability to build positive working relationships with staff, volunteer leaders, members, vendors, and external partners.

Preferred

• Preferred Experience: Experience working with or within employer coalitions, health plans, benefits consultants, or healthcare related organizations.
• Preferred Experience: Familiarity with employer-sponsored healthcare programs, claims data, or healthcare purchasing strategies.
• Preferred Experience: Experience creating data visualizations, infographics, or dashboards.
• Preferred Experience: Experience working with a national network of affiliate or regional organizations.
• Preferred Experience: Experience in a small or lean organization where team members take on a wide range of responsibilities.
• Attributes We Value: Self-starting & resourceful
• Attributes We Value: Curious
• Attributes We Value: Data-driven
• Attributes We Value: Mission-driven
• Attributes We Value: Organized & detail-oriented