Marketing and Communications Manager at Michigan Library Association | Cassopolis, MI | $41K/yr – $53K/yr

Michigan Library Association

Marketing and Communications Manager

Cassopolis, MI (On-site)

$41K/yr – $53K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the library’s marketing and communications engine, shaping brand, PR, content, and partner outreach to drive community engagement and fundraising.

Brand and Communications Leadership: Set and execute the library’s public image and messaging across channels.
Content and Outreach: Manage digital and print content and external communications with internal teams and partners.
Campaign Collaboration: Align with leadership, program managers, community partners, and media for cohesive campaigns and fundraising support.

Job Description

Responsibilities

Develops and implements comprehensive marketing, branding, and public relations strategies for the library system.
Oversees internal and external communications.
Manages digital and print content.
Supports fundraising efforts.
Collaborates closely with library leadership, program managers, community partners, and media outlets.

Michigan Library Association

The Michigan Library Association is a collaborative network of libraries, library professionals, and supporters working together to protect and promote our libraries and advance the library profession in Michigan. Our network of more than 2500 organizations and individuals is dedicated to advocating for libraries, growing professionally as leaders in the library community, and advancing the profession through the sharing of best practices, innovative ideas, and new programs and services that benefit library personnel, library patrons, and the communities we serve. We are passionate about the library profession and the importance of libraries to our society, and we know we are stronger together!

Lansing, Michigan, USA

9 employees (2 in marketing)

www.milibraries.org