Marketing and Communications Manager

Cassopolis, MI (On-site)

$41K/yr – $53K/yrManagerFull time

Posted 6 weeks ago

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Job Summary

Own library wide marketing and public relations with a focus on branding, communications, and fundraising support.

  • Marketing & Branding: Create and run marketing programs across all libraries and programs.
  • Communications & Content: Lead internal/external comms and digital/print content including media outreach.
  • Stakeholder & Partnerships: Align with leadership, program teams, partners, and media to raise visibility.

Job Description

Responsibilities
  • Marketing & Branding: Develop and implement marketing strategies across the library network, audiences, and programs.
  • Communications & Content: Oversee internal and external communications and manage digital/print content with media outreach.
  • Stakeholder & Partnerships: Collaborate with library leadership, program managers, community partners, and media to drive visibility and engagement.
Benefits
  • This position is full-time hourly with benefits.
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Michigan Library Association

The Michigan Library Association is a collaborative network of libraries, library professionals, and supporters working together to protect and promote our libraries and advance the library profession in Michigan. Our network of more than 2500 organizations and individuals is dedicated to advocating for libraries, growing professionally as leaders in the library community, and advancing the profession through the sharing of best practices, innovative ideas, and new programs and services that benefit library personnel, library patrons, and the communities we serve. We are passionate about the library profession and the importance of libraries to our society, and we know we are stronger together!

Lansing, Michigan, USA
9 employees (2 in marketing)

Traffic Signals

Monthly Visitors
6.4K
Traffic Source Mix
Search
28.1%
Direct
47.9%
Referral
6.7%
Social
15.7%
Paid
1.4%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (22% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent News