Marketing and Communications Manager

Responsibilities

• Develop and carry out an integrated marketing plan, approved by the Director of Advancement, that covers digital and offline channels and supports LifeBridge's client access, partnership, and fundraising goals.
• Tailor messaging for key audiences, including clients and families, community partners, and funders.
• Lead marketing and communications for LifeBridge events, including the annual Community Symposium, fundraisers, and community engagement activities.
• Develop and execute promotional plans across social media, email, web, media outreach, and press releases.
• Manage event communications, including speaker and sponsor announcements and registration campaigns.
• Oversee production of event materials, including invitations, sponsorship packets, signage, slides, graphics, and sponsor recognition items.
• Manage program book content, design, and production, coordinating deadlines with staff, sponsors, speakers, and vendors.
• Ensure sponsor recognition commitments are accurately reflected across all materials and channels. Create post-event communications, including thank-you messages, recaps, sponsor acknowledgments, and impact highlights.
• Track and analyze performance across channels, including email, social media, and the website, using data to refine strategy and improve results.
• Report marketing outcomes and provide strategic and tactical recommendations to the Director of Advancement and senior leadership.

Requirements

• Bachelor's degree required
• Demonstrated experience in digital marketing, including writing, design, email marketing, social media management and analytics.
• Experience developing marketing and communications materials for events, campaigns, and organizational initiatives.
• Graphic design experience and proficiency with tools such as Adobe Creative Suite or Canva.
• Strong writing and editing skills, with the ability to adapt tone for different audiences, including clients, community partners, donors and the media.
• Experience managing a brand and maintaining consistent messaging and visual identity.
• Strong project management skills, with the ability to coordinate multiple projects, manage competing priorities, and meet deadlines.
• Comfort working with sensitive subject matter, including mental health, and a commitment to ethical, trauma-informed storytelling.
• Strong relationship-building and interpersonal skills.
• Strong marketing, branding, and communications knowledge.

Preferred

• Experience managing a website in WordPress.
• Experience in a nonprofit, healthcare, or human services setting.
• Experience with email marketing platforms (such as Constant Contact) and CRM or donor databases.
• Bilingual or multilingual skills, especially Spanish, Haitian Creole, or French.
• Experience supporting nonprofit fundraising efforts, including donor communications, sponsorship recognition, and fundraising events.