Responsibilities

• Partners with the DC and Northern Virginia Managing Shareholders, Marketing and BD leads, and the Chief Communications Officer to create a proactive communications plan aligned with the DC Metro region, practice and industry groups, and global objectives
• Serves as a strategic advisor to office and practice leaders on messaging, reputation management, and communications strategy
• Identifies brand-building opportunities for the offices and lawyers through events, civic engagement, thought leadership, and media
• Develops content priorities and outreach strategies to build thought leadership via media placements, bylined articles, newsletters, alerts, events, podcasts, and multimedia
• Identifies and leverages external PR channels to achieve communications goals
• Identifies PR opportunities and risk issues and advises office and practice leaders on communications decisions
• Provides media relations support, including pitching, monitoring interviews, and preparing attorneys with talking points
• Seeks out opportunities to place attorneys and stories in client-facing media
• Manages media outreach and press releases for matter wins and lateral hires in DC Metro and related practices
• Creates and repurposes content for external communications across platforms
• Writes press releases, internal communications, and media collateral as needed
• Supports peer review and publishing of DC/NVA specific blogs, alerts, articles, and podcasts
• Plans, researches, and executes awards submissions, and internal and external thought leadership events
• Provides strategic and creative support for communications programs; writes and designs collateral for the firm's Intranet, presentations, white papers, and handouts
• Drafts targeted social media posts in support of attorneys and practice areas
• Assists with attorney social media training
• Leverages social media to maximize exposure for firm news and thought leadership
• Collaborates with marketing and business professionals across the firm
• Performs other duties as assigned

Requirements

• Bachelor's degree required
• 7-10 years of professional experience in PR for a law firm or professional services firm, or as a business/legal journalist
• Proven track record of media placements that build thought leadership
• Writing portfolio demonstrating the ability to translate complex topics into compelling copy
• Strong understanding of the news media landscape with established media relationships
• Experience identifying PR risk issues and advising office and practice leaders on communications decisions
• Proficiency with Cision or similar PR databases
• Experience leveraging social media to maximize exposure
• Advanced proficiency in Microsoft Office suite, including Word, PowerPoint, Excel, and Outlook
• Active knowledge of LinkedIn, Instagram, X, Facebook, and YouTube
• Applies hands-on experience using generative AI tools (e.g., Microsoft Copilot, ChatGPT, or similar platforms) to support professional and managerial tasks, including drafting, summarizing, brainstorming, and organizing content, while applying sound judgment when reviewing AI generated work product and maintaining accountability for all final outputs
• Ability to write effective prompts that clearly define objectives, provide relevant context, and guide AI tools to produce useful, accurate, and appropriate results; able to refine prompts to improve output quality, productivity, and efficiency
• Models responsible AI use for team members, reinforcing expectations related to confidentiality, data privacy, and appropriate human oversight
• Demonstrates working knowledge of governance considerations, including ethical use and risk awareness, and adapts to emerging AI and related technologies

Benefits

• Full time employees may be eligible for a discretionary bonus, health insurance with an optional HSA, short term disability, long term disability, dental insurance, vision care, life insurance, Healthcare and Dependent Care Flexible Spending Accounts, 401K, vacation, sick time, and an employee assistance program
• Additional voluntary programs include: voluntary accident insurance, voluntary life, voluntary disability, voluntary critical illness and cancer insurance and pet insurance.
• Commuter and Transit programs may also be available in certain markets.