Marketing Communications Manager

Responsibilities

• The brand and the story — positioning, messaging across 2–3 very different audiences, our claims, our tone. When the brand drifts, you notice first.
• Thought leadership and original research — turning our proprietary data on how CRE deals actually get financed into a flagship quarterly report, data-led commentary and bylines.
• The executive voice — LinkedIn, bylines, speaking abstracts and podcast pitches for our CEO, at a standard he publishes without rewriting.
• Earned media and industry relations — CRE trade press, podcasts, associations, partner co-marketing. Today this is close to zero; all of it is upside.
• Owned channels as one system — a three-edition industry newsletter, product communications, the blog, the website's words, social and video, run on one calendar with one point of view.
• Search and AI visibility — SEO plus being the answer when a broker asks an AI assistant how to structure a bridge loan.
• Lifecycle and campaign communications — onboarding, activation, nurture, re-engagement and upgrade. You write them, brief the build, QA them before they go live, and measure whether they moved anything.
• Go-to-market for every launch — positioning, naming, the launch plan and sales enablement.
• Campaign strategy — you set the priorities our paid-media manager executes against; the strategy, the creative and the readout are yours.
• Customer proof, events and partnerships — case studies, G2 reviews, the CRE conference calendar and co-marketing.

Requirements

• 3+ years in B2B marketing communications, at least one as the owner of communications at a start-up company under 50 people — no agency behind you, nobody handing you briefs.
• Hands-on experience in the last five years at a US commercial real estate company, lender, brokerage, PropTech, CRE media or FinTech startup. You can explain DSCR or a cap rate to a broker in one sentence.
• You have written under an executive's name and had it published unedited.
• You have owned an editorial calendar, and you have a portfolio to show for it.
• You think in click-to-open, impressions and activation, and you will tell a CEO which metric to stop looking at.
• AI-fluent in practice: you have built a workflow (context files, prompts, a human edit layer) and can say exactly when the model was wrong and what you never let it do.
• Fluent, idiomatic American English at a level a CEO publishes first pass.

Preferred

• Strong plus: two-sided marketplace or PLG experience; original research you shipped; earned placements you landed yourself; Canva/Figma; Search Atlas or Semrush; ActiveCampaign, Salesforce, HubSpot or another marketing-automation platform; Webflow-level web skills.