Marketing Communications Manager

Clearwater, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle email and SMS campaigns and calendar-driven communications for a DTC wellness brand.

  • Own end-to-end email and SMS campaigns from planning to deployment.
  • Must-have: 3–5 years in email/SMS marketing with HubSpot or Klaviyo expertise.
  • Standout: Owns the master calendar and collaborates across teams to align launches and lifecycle flows.

Job Description

Responsibilities
  • This role is all about turning marketing plans into clear, effective communications that connect.
  • Manage the full process of email and SMS campaigns—from planning and content setup to QA and deployment.
  • Own the master communication calendar, ensuring that the right message hits the right inbox at the right time.
  • Campaign Planning & Calendar Management: Collaborate with the team to develop weekly, monthly, and quarterly communication strategies; Own the email and SMS calendar, managing timing, sequencing, and alignment with product launches, promos, and lifecycle flows.
  • Execution & Deployment: Build and deploy campaigns in HubSpot or Klaviyo, making sure everything is tested, working, and polished before launch; Handle segmentation, personalization, and logic so every message feels targeted and relevant; Keep outbound communication consistent with our brand voice and visual standards.
  • Automation & Optimization: Set up and manage automated workflows for onboarding, nurture, and retention; Track performance metrics like open rates, clicks, and conversions—and use that data to make things better; Run A/B tests to refine messaging and boost engagement; Monitor list health to improve deliverability and reduce unsubscribes.
  • Collaboration & Communication: Work closely with creative, lifecycle, and product teams to ensure everyone’s in sync; Keep key stakeholders in the loop on campaign status and results.
FASTer Way to Fat Loss logo

FASTer Way to Fat Loss

FASTer Way to Fat Loss® is the leading digital fitness and nutrition program, delivering real, sustainable results through science-backed strategies and clinically proven training.Founded by Amanda Tress, the FASTer Way uses proven, science-based methods to help clients burn fat, boost energy, and feel their best, without restrictive dieting or spending hours in the gym. Our approach is designed to optimize wellness and create lasting change through efficient, results-driven training and nutrition.We are proud to be the only clinically proven fitness app on the market, offering data-backed programs, expert coaching, and premium supplements that support real transformation.Through the FASTer Way Coach Certification, we also empower wellness professionals to grow their businesses and expand their impact using a proven, scalable system. Recognized by Inc. Magazine as the #1 fastest-growing digital health company and ranked #55 on the Inc. 5000 list, the FASTer Way is setting the standard in fitness, nutrition, and purpose-driven coaching.

Founded in 2016
Clearwater, Florida, USA
490 employees (18 in marketing)