Marketing Communications Manager at DMF Lighting | Carson, CA | $80K/yr – $120K/yr

DMF Lighting

Marketing Communications Manager

Carson, CA (On-site)

$80K/yr – $120K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B marketing and communications for DMF, owning GTM strategy, high-quality technical content, and multi-channel campaigns in the lighting industry.

Own development and execution of the marketing and communications plan aligned to company goals and product launches.
Must-have: 3+ years communicating complex product value across verticals or specialized sales channels.
Standout: Broad content creation experience across formats and cross-functional collaboration.

Job Description

Responsibilities

Develop and implement a comprehensive marketing and communications plan that aligns with company goals, strategic verticals, and product launch schedules targeting Rep Agents, Specifiers, End users, Distributors, and Electrical contractors.
Conduct market research to identify target audiences, industry trends, organization associations, events, and competitive insights to inform messaging and campaign strategies.
Collaborate with product development and sales teams to create effective end-to-end go-to-market strategies for new products and solutions.
Lead the development and execution of high-quality, complex technical content for a B2B audience, including architects, engineers, designers, distributors, and contractors.
Manage the content calendar to ensure a consistent flow of fresh, engaging content across all platforms.
Develop differentiated messaging and value-based content specific to the interests of strategic verticals
Manage and oversee the company\'s website content, ensuring it is up-to-date, optimized for SEO, and reflects current brand messaging.
Develop the social media strategy, creating and curating content for platforms like LinkedIn, Instagram, and other industry-specific channels.

Requirements

Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
5- 10 years of experience in B2B marketing communications, preferably in the lighting, building materials, or a related technical industry. B2C marketing experience may also be considered if it has been product based and heavily focused on selling product value.
A Non-Negotiable: Minimum of 3 years of experience proving an effective track record of communicating complex product value both through strategic verticals (hospitality, healthcare, education) or experience working with specialized sales channels (Rep Agents, Architectural Product Specifiers, or Distributors)
Exceptional writing, editing, and verbal communication skills with the ability to translate complex technical information into clear, compelling messaging.
Proven experience in content creation across various formats (web, print, video, etc.).
Strong organizational skills, including multitasking and time-management, with the ability to meet tight deadlines.
Advanced Proficiency with digital marketing tools and platforms (e.g., Hubspot, social media management tools, Google Analytics, and SEO Platforms).
Specific experience managing agency scope-of-work and mulit-channel paid media budgets is highly desirable
A collaborative and proactive team player with the ability to work effectively with cross-functional teams.
Knowledge of lighting industry standards, technology (e.g., LED, controls), and design principles is highly desirable.

Preferred

Knowledge of lighting industry standards, technology (e.g., LED, controls), and design principles is highly desirable.
Specific experience managing agency scope-of-work and mulit-channel paid media budgets is highly desirable

DMF Lighting

DMF brings a creative approach to lighting and offers industry-leading technology that sets the bar for performance, quality, and flexibility. Our in-house research and development team designs products that provide exceptional aesthetics and are modular, which allows our lights to adapt easily to project changes. DMF award-winning LED lights produce accurate color rendering, smooth dimming and have low power consumption. They complement and enhance how a room looks and feels without sacrificing energy efficiency. At DMF, we understand that light is more than illumination; light is what makes a space beautiful, useful and, ultimately, enjoyable.

Founded in 1988

Carson, California, USA

144 employees (19 in marketing)

www.dmflighting.com