Responsibilities

• Oversee the day-to-day marketing workflow, project pipeline, and campaign schedules, establishing priorities and timelines, coordinating assignments and resources among Marketing team members, vendors, and other participants to keep projects moving forward and on time. Identify and implement methods for process improvement and efficiency.
• Lead the planning, development, coordination, review, execution, and evaluation of marketing creative, communications, campaigns, and assets. Provide daily guidance, support, and constructive feedback to ensure deliverables are effective and of high quality.
• Manage and coordinate the Credit Union’s marketing & advertising delivery channels, including web, social, email, digital, interna and external communications, and other owned and paid channels, as well as related vendor partnerships, to ensure engaging and accurate content, strong brand representation, seamless functionality, and the timely, budget-conscious execution of advertising and marketing communications. Leads internal communications via email, video and Intranet and department staff huddles of marketing promotions, products, ads about CFFCU.
• Track and report on marketing activities, campaigns, and performance metrics. Maintain marketing calendars, logs, records, and other documentation as needed. Help develop marketing reports, executive briefs, and maintain department dashboard inputs.
• Collaborate with departments and leadership across the Credit Union to identify marketing and communication needs, develop solutions, and ensure initiatives are effectively communicated and executed.
• Assist with events, community initiatives, and Credit Union activities.
• Performs other duties as assigned.

Requirements

• Five to ten years of similar or related experience. Must have experience in staff supervision.
• Bachelor's degree in marketing or a related field is preferred. At minimum, candidates should have either a two-year degree, marketing-related certification, or a minimum of five years of related work experience if they do not have a degree or certification.
• Interpersonal Skills: Work involves personal contact with others inside and/or outside the organization for the purpose of building relationships and cooperation in accomplishing goals. Communication requires diplomacy, tact, clarity, and a higher degree of confidentiality and discretion.
• Physical Requirements: The nature of this position requires physical mobility, vision, and hearing. Must be able to sit, move over long distances, talk, hear, visually see details up close, remain focused, and able to lift at least 30 pounds.
• The following additional skills and requirements are mentioned: Hubspot, Adobe Creative Suite, Canva, Social Media Management Platform, Website CMS, Google Analytics, Marketing Automation, Digital Marketing Tools, SEO & SEM, AI Tools, Graphic Design Principles, Video Editing, Project Management Platform, Email, and External Communications.

Preferred

• The following experience is Preferred, but Not Required: Hubspot, Adobe Creative Suite, Canva, Social Media Management Platform, Website CMS, Google Analytics, Marketing Automation, Digital Marketing Tools, SEO & SEM, AI Tools, Graphic Design Principles, Video Editing, Project Management Platform, Email, and External Communications.