Marketing and Communications Manager

Responsibilities

• Maintains and coordinates all department public information and communication regarding parks and trails, facilities, recreation programs, special events, festivals and other quality of life recreation programs for Bentonville Parks and Recreation
• Creates and manages communication plans for new construction projects, trail detours and/or closings and maintenance projects. This includes constant communication regarding trail conditions during inclement weather and information regarding detours and best routes.
• Maintains and coordinates all department social media information and content in a manner that promotes our local and regional trail system and encourages residents and visitors to utilize our system that is safe, respectful, and fun for everyone.
• Planning, creating and managing the marketing and business development budget(s) including prioritizing the highest and best return on investment channels.
• Works with Recreation Staff to promote large events such as Bentonville Half Marathon, Square to Square, 4th July Celebration and other festivals and events by promoting events, selling sponsorships serving and sponsorship coordinator during these events.
• Assisting in maintaining an event calendar of events, as well as listing all facility activities planned.
• Maintains good relationships with media, monitors media coverage and coordinates department responses when appropriate.
• Serves as initial contact for media inquiries.
• Monitors and engages in social media discussions relevant to the department.
• Maintains and coordinates department website; routinely audits website to improve functionality and search engine optimization.

Requirements

• Bachelor’s degree in Marketing, Communications, Recreation, Professional Writing, or related field is preferred; three (3) years of work in related position; or five (5) years of experience related to the job description; or equivalent combination of education and experience is required.
• Professional-level writing, editing, and social media experience required. Experience working across multiple aspects of communications, including public relations, marketing, digital marketing, social media marketing, advertising, content development, web development, journalism, nonfiction writing for specific audiences, editing, publicist, etc. is strongly preferred.
• Experience in libraries, museums, education, and/or nonprofit management is preferred but not required.
• Education and/or Experience language block contains preferred/required items.

Preferred

• Bachelor’s degree in Marketing, Communications, Recreation, Professional Writing, or related field is preferred
• three (3) years of work in related position; or five (5) years of experience related to the job description; or equivalent combination of education and experience is required
• Professional-level writing, editing, and social media experience required. Experience working across multiple aspects of communications, including public relations, marketing, digital marketing, social media marketing, advertising, content development, web development, journalism, nonfiction writing for specific audiences, editing, publicist, etc. is strongly preferred
• Experience in libraries, museums, education, and/or nonprofit management is preferred but not required
• Graphic design, photography, and videography experience preferred but not required