Responsibilities

• Marketing Communications & Content Creation: - Develops and manages original, on ‑ brand content across multiple channels, including email campaigns and automated journeys, newsletters, blogs, social media, website content, chat and IVR messaging, and quarterly content calendars.
• Serves as the primary marketing contact and brand steward for internal departments requesting assistance with messaging and creative development, copywriting/editing, content review and approval, and project coordination. Translates complex insurance, operational, and policy concepts into clear, accurate, and customer ‑ friendly messaging.
• Ensures consistency in tone, voice, and messaging across all channels and audiences (both internally and externally), serving as a steward of the brand voice.
• Proactively identifies content needs and opportunities aligned with campaigns, seasonality, customer lifecycle, and enterprise priorities.
• Collaborates closely with Marketing, designers, copywriters, and external vendors to execute creative strategies and assets.

• Affinity Partner Marketing: - Executes marketing communications in support of affinity partners and endorsed groups, balancing organizational goals with partner expectations.
• Develops and executes partner focused communications, including co branded emails, newsletters, website content, event communications, and campaign materials.
• Manages partner content schedules, channel placement, and creative workflows from draft through final execution.
• Coordinates with internal stakeholders, external partners, and vendors to ensure accurate brand representation and timely delivery.
• Oversees partner related logistics & tracking, including timelines, deliverables, billing reconciliation, and documentation.
• Ensures all partner communications are professional, compliant, brand aligned, and relationship supportive.

• Brand & Communications Strategy & Leadership: - Acts as the primary marketing point of contact across the organization, ensuring enterprise initiatives are supported with clear, consistent, and high quality communications.
• Represents Marketing on cross functional committees and enterprise initiatives related to communications, customer experience, and brand.
• Serves as the primary marketing and brand resource, and authority for internal teams requesting messaging, copywriting, content review, or project support.
• Partners with IT, Digital, and the Digital Experience Manager to maintain consistency across platforms and digital properties.
• Provides brand and messaging review for executive level and enterprise communications.
• Defines enterprise communication standards, messaging frameworks, and messaging effectiveness indicators to ensure clarity, consistency, and alignment across organizational communications.

• Communication Optimization: - Evaluates the effectiveness of marketing communications to inform optimization, prioritization, and strategic decision making.
• Interprets feedback, interactions and results to assess message clarity, channel effectiveness, and audience response. Applies insights to refine messaging, cadence, channel mix, and communication frameworks.
• Supports the technical and structural business, marketing, and systems functions required for accurate execution and reporting
• Shares findings and recommendations with stakeholders to support continuous improvement.

• Other duties as required: Job may require fulfilling other incidental or related duties as assigned, assisting and training others, and performing duties of higher rated positions from time to time for developmental purposes.