Responsibilities

• Develop and lead a high-performing marketing and communications team that delivers measurable business results.
• Build strong relationships with employees, members, agricultural producers, industry partners, elected officials, community leaders, and trade organizations.
• Partner with lending team to identify growth opportunities, support prospecting efforts, and develop targeted marketing campaigns that drive loan growth and member acquisition.
• Execute integrated growth marketing strategies that generate qualified lending opportunities, increase market penetration, and strengthen member experience.
• Deliver effective internal and external communications that support organizational alignment, employee engagement, and successful change initiatives.
• Establish meaningful performance metrics and analytics that demonstrate marketing effectiveness, communication impact, member engagement, and contribution to Association growth objectives.
• Advance Farm Credit advocacy efforts through strategic legislative engagement, relationship building, and promotion of Farm Credit and agricultural priorities.
• Support achievement of Association business plan goals through data-driven marketing, communications, and public affairs initiatives.
• Evaluate and leverage emerging tools, AI-enabled marketing tools and digital engagement strategies to enhance member engagement, campaign effectiveness and organizational impact.
• Build and maintain positive working relationships to enhance the Association’s reputation.

Requirements

• Education and/or experience equivalent to a college degree in business, marketing, communications, agriculture or related field and seven years of experience in marketing, communications, business development, public affairs, or related areas. Master’s degree preferred.
• Knowledge of the Farm Credit system and knowledge of agriculture is helpful
• Experience developing and managing multi-channel marketing campaigns with measurable business outcomes.
• Experience utilizing marketing analytics, CRM systems, and digital performance metrics to inform decision making
• Superior communication (oral and written), decision/problem solving skills and good judgement
• Capability to handle high stress situations in a business and professional manner
• Ability to travel within and outside AgCarolina’s territory for training

Benefits

• Comprehensive benefits (medical, dental, life, LTD, and others)
• Maternity, Paternity, and Caregiving Leave
• Company-matched 401(k) (100% match of the first 6% you defer)
• Commitment to training and professional development
• Meaningful work that allows one to make a difference in agricultural and rural communities
• Opportunities for work-life balance
• A great work environment with colleagues who have a shared commitment to our core values