Marketing and Communications Director

Madison, WI (On-site)

$90K/yr – $129K/yrDirector/Executive7+ years expFull time

Posted 6 days ago

Job Summary

Own and oversee strategic communications and operational plans while building media relations and leading policy implementations across the team.

  • Lead strategic communications initiatives for multiple audiences and stakeholders
  • Direct supervision and development of staff (at least 2 FTE)
  • Develop and implement media relationships and operational policies

Job Description

Responsibilities

  • Audits and directs day-to-day operational plans to align with strategic initiatives and to meet established objectives
  • Develops, implements, and monitors strategic communication initiatives for designated audiences and internal stakeholders to maximize engagement and strengthen collaboration efforts
  • Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
  • Identifies, establishes, and directs media relationships and partnerships with internal and external sources
  • Identifies, proposes, and implements new or revived operational policies and procedures

Requirements

  • At least seven (7) years of progressively responsible professional experience in communications, marketing, public relations, or a related field.
  • Experience developing and implementing strategic marketing or communications initiatives across multiple audiences and channels, including coordinating stakeholders and managing complex projects.
  • Experience communicating complex research, technical, or complex subject matter to various audiences.
  • Demonstrated experience directing the work of others, including coordinating assignments, providing feedback, or leading project teams.
  • Exceptional writing, editing, and verbal communication skills, including the ability to produce clear, accurate, and compelling content.
  • Experience advising organizational leaders and collaborating with internal and external stakeholders on communications strategy.
  • Demonstrated ability to establish priorities, exercise sound judgment, and manage competing demands in a complex organizational environment.
  • Bachelor’s degree required

Preferred

  • Experience working in a research-intensive university, academic division, research institute, or similarly complex organization, with an understanding of academic culture and institutional decision-making.
  • Experience supervising, coaching, and developing professional marketing or communications staff.
  • Experience developing audience-focused marketing strategies including digital campaigns, audience research, analytics, or strategies supporting student recruitment and enrollment.
  • Experience leading research communications, media relations, or thought leadership initiatives that strengthen organizational reputation and visibility.
  • Experience establishing or improving marketing and communications operations, including workflows, editorial planning, resource allocation, and coordination across multiple units.
  • Experience advising senior leaders on sensitive issues or high-profile reputational opportunities.
  • Experience managing budgets, external vendors, or agency relationships.

Universities of Wisconsin

13 universities. 1 mission. To make Wisconsin...Future Ready. For All.

Founded in 1971
Madison, Wisconsin, USA
457 employees (24 in marketing)

Salaries

Posted range

$90K/yr – $129K/yr

Taken straight from the job posting.

Marketing Communications median pay in the United States

$85K/yr

Most pay falls between $68K and $115K. Based on 870 salaries.

See all Universities of Wisconsin salaries

Marketing and Communications Director

Universities of Wisconsin · Madison, WI · On-site