Responsibilities

• Develop and oversee a full marketing plan that accurately reflects SLOCA’s culture, image, mission, and vision and reaches SLOCA enrollment goals.
• Lead enrollment marketing through word-of-mouth campaigns, digital marketing, print-based marketing, social media, and event-based marketing.
• Develop and implement effective campaigns through the above channels that align with the marketing plan and report on the effectiveness on inquiry growth.
• Coordinate all publications and advertisements, including recruitment pieces, short videos, targeted emails, invitations to special events, parent meeting information, and other communication materials.
• Develop and manage the marketing and advertising budget, reporting on ROI’s of each investment to the ELT (Executive Leadership Team) and finance team.
• Create content for and maintain all social media channels for the school (Facebook, Instagram, LinkedIn), updating regularly with consistent messaging that aligns with the school’s mission
• Work closely with the Director of Admissions to create marketing and communications strategies that promote and enhance recruitment.
• Lead and develop marketing, communications, and business team members.
• Ensure a smooth, effective school-wide communication process to reduce repetition and ensure clear, accurate communication.
• Prepare quarterly reports for the finance team for areas overseen.

Requirements

• College degree
• 5+ years of marketing & communication experience
• 3+ years of managing direct reports
• An excellent eye for design and alignment with the SLOCA brand
• Demonstrated strong people skills
• Technology: Highly computer literate and quick tech study; knowledgeable with WordPress as well as automated email marketing systems preferred
• Demonstrated excellent written and verbal communication skills without use of AI
• Knowledgeable concerning the latest developments in digital marketing communications
• Familiarity with Classical Education is a bonus