Marketing Communications Director

Responsibilities

• Marketing Communications Strategy & Leadership Develop and lead the overall General Industrial marketing communications strategy aligned with business objectives and growth priorities. Establish communication priorities, annual plans, resource allocation strategies, and investment roadmaps. Ensure alignment between segment growth strategies, product initiatives, customer engagement activities, and marketing communications programs. Translate business objectives into integrated communication plans that support commercial growth and market leadership.
• Team Leadership & Organizational Development Lead and develop the Marketing Communications organization Foster collaboration across segment communications, digital marketing, sales enablement, and customer engagement activities. Build organizational capabilities in content strategy, digital communications, demand generation, analytics, and customer experience. Coach and develop team members while creating succession and talent development plans.
• Brand Governance & Messaging Excellence Establish communication standards, messaging frameworks, visual identity guidelines, and content governance processes. Ensure consistency and quality across all customer-facing and internal communications. Maintain alignment of segment messaging, value propositions, and market positioning strategies. Approve major marketing communication initiatives, campaigns, and strategic messaging.
• Commercial Alignment & Sales Enablement Partner with Segment Marketing, Product Management, Sales leadership, and Strategic Account Managers (SAMs) to support growth initiatives. Ensure communication programs enable customer acquisition, account growth, specification influence, and commercial execution. Align marketing communications investments with pipeline development and revenue objectives. Support executive and strategic customer engagement initiatives.
• Demand Generation & Digital Strategy Oversight Provide strategic oversight of digital marketing, website management, CRM utilization, marketing automation, lead generation, and internal communication platforms. Ensure effective alignment between content development and digital campaign execution. Guide optimization of customer journeys, engagement strategies, lead management processes, and marketing technology investments. Drive continuous improvement of digital capabilities and marketing effectiveness.
• Trade Show & Customer Engagement Portfolio Leadership Establish the overall trade show, conference, and customer event strategy for the General Industrial business. Prioritize event investments based on strategic growth objectives and expected business impact. Ensure alignment between trade shows, customer engagement activities, account development efforts, and demand generation initiatives. Monitor event effectiveness and return on investment across all segments.
• Performance Management & Business Impact Establish and monitor key performance indicators for marketing communications activities. Measure the effectiveness of content, campaigns, trade shows, digital engagement, and sales enablement programs. Communicate performance results and business impact to executive leadership. Drive a culture of continuous improvement, accountability, and results-based decision making.

Requirements

• Must have a college degree or equivalent
• Must have seven (7) years of Business to Business (B2B) segment marketing or communications leadership experience
• Travel up to 50% is required for this opportunity.

Preferred

• Have a Bachelor’s and/or Master’s Degree in a business or marketing field
• Have five (5) years of management in industrial coatings segment marketing or communications

Benefits

• At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:\n Life … with rewards, benefits and the flexibility to enhance your health and well-being\nCareer … with opportunities to learn, develop new skills and grow your contribution\nConnection … with an inclusive team and commitment to our own and broader communities\nIt\'s all here for you... let's Create Your Possible\n At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.