Responsibilities: Own and communicate a cohesive 12-24 month marketing strategy aligned with Ruff Start Rescue’s mission, fundraising goals, and brand positioning; establish annual marketing priorities and ensure organization-wide alignment; lead brand voice, messaging standards, and storytelling strategy; oversee all marketing materials and initiatives for mission alignment and impact; manage website strategy, UX, SEO, and conversion; drive cross-department collaboration to support development, programs, operations, and community engagement; differentiate engagement and fundraising campaigns; benchmark performance against peers and translate analytics into actionable strategy; monitor digital trends and adapt strategy; provide monthly leadership reports with insights and forward-looking recommendations; lead marketing for major initiatives like impact reports and capital campaigns; build a content library to strengthen search visibility and digital authority; manage budgets, staff, and volunteers, including the Social Media Specialist and creators; oversee digital campaigns across social, email, website, and paid channels; ensure all touchpoints support fundraising and long-term brand authority; partner with Advancement to align marketing and fundraising; drive storytelling decisions about what stories to tell and why; maintain a brand identity across digital, print, and media; ensure transparency, emotional resonance, and trust-building through messaging; guide strategic storytelling and approvals across the organization; lead and evaluate marketing materials for audience engagement and impact; set performance standards and OKRs aligned with growth and fundraising; delegate execution while preserving strategic oversight; oversee merchandise and digital fundraising initiatives; ensure publishing cadence and build a searchable content library.