Responsibilities

• Develops, monitors and revises a strategic marketing plan that advances an accurate and informed portrayal of the council and its mission to internal and external audiences.
• Creates effective, consistent, and brand focused storytelling within marketing channels and across campaign initiatives.
• Manages the implementation of the marketing plan, campaigns, and initiatives in alignment with GSUSA national plans and as identified in the department annual plan of work.
• Develops, supports planning and execution of social and digital plans as a supplement to overall marketing strategy.
• Manages the production of all council communication materials including the council annual report, newsletters, brochures, posters, signage, etc.; delegates projects to other departmental staff and volunteers; hires and manages agencies and other external vendors in activities related to writing, designing, and printing materials as needed.
• Manages Marketing Team in accordance with council policies, procedures and applicable laws including interviewing, hiring and training, planning, assigning and directing work; appraising and managing performance; addressing and resolving personnel issues. Marketing team includes Graphic Designer and Web Lead, Marketing Manager, and Writer/Social Content Coordinator.
• Manages the planning and implementation of the council’s media relations strategy, including cultivation of relationships with local media personell in print, radio, and TV.
• Coordinates and oversees the council website, social media channels, email newsletters, and
• Monitors and measures the effectiveness of the organization’s marketing and public relations efforts; evaluates the council’s communication materials and gauges public perception of the organization through social media reports, web and overall performance analytics.
• Ensures the council has the communication infrastructure in place to effectively respond to a crisis. Serves as Girl Scouts of Ohio’s Heartland primary spokesperson.
• Develops and manages the departmental budget, ensuring fiscal responsibility and sound financial management.
• Other duties as assigned.

Requirements

• Bachelors Degree in public relations, communications, marketing, journalism or related field or equivalent experience.
• Minimum of 7 years experience in a public relations/communications role. Five years supervisory experience required.
• Not-for-profit experience a plus.

Nice to Have

• Not-for-profit experience a plus.
• Experience in Asana is a plus.