Responsibilities

• Annual Marketing Strategy and Impact Evaluation (20%) – Develop and implement a comprehensive, inclusive annual Marketing Plan that expands CA CASA’s reach and impact. This plan should address diverse communities, promote cultural understanding, and attract CASA volunteers and supporters statewide. Key responsibilities include:
• - Strategic Communications: Develop communications strategies that authentically resonate with CA’s diverse communities, emphasizing inclusion, cultural responsiveness, and alignment with the mission of supporting all children in foster care.
• - Creative Campaigns: Innovate marketing and fundraising ideas that appeal to a wide audience, including historically underrepresented groups.
• - Resource Management: Prioritize resources and budget for maximum impact. Ensure grant-funded initiatives meet objectives and fulfill DEI-related requirements.
• - Cross-Functional Collaboration: Work collaboratively with CA CASA staff, supporting the Philanthropy, Programs, and Leadership teams, and foster cooperative relationships with local CASA programs to support their specific outreach needs.
• - Mentorship and Development: Supervise the Graphic Design/Marketing Assistant, supporting growth and professional development with a focus on DEI-informed communication practices.
• - Digital Infrastructure: Maintain CA CASA’s website, Program Portal, and other communication systems, ensuring they are accessible, inclusive, and reflect our commitment to diversity.
• - Data-Driven Reporting: Provide regular, informative reports for internal and external stakeholders, including insights on DEI-related outreach performance and future goals.
• - Budget Management: Work with the CFO to create a DEI-aligned marketing budget and manage expenses, ensuring financial accountability.
• Volunteers Recruitment Through Statewide Campaigns (20%) – Lead Statewide Marketing Campaigns To Attract a Diverse Pool Of CASA Volunteers Who Reflect CA’s Foster Youth. This Includes

Requirements

• Bachelor’s degree in Communications, Marketing, PR, or related field (or equivalent work experience).
• Minimum 6 years of progressive experience in marketing and communications, with nonprofit experience desirable. Experience in corporate marketing or at a marketing/PR firm is also beneficial.
• Proven experience supervising consultants and staff and effectively managing complex projects.
• Proficient, advanced skills in the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint & Publisher), Adobe Creative Suite, Canva, Squarespace, & other platforms as appropriate; an overall comfort level and experience with technology, including websites, e-marketing, and social medial networking.
• Proven experience in marketing and communications, with a track record of promoting diversity, equity, and inclusion in communications strategies.
• Strong leadership skills, with the ability to inspire/support a diverse team & foster an inclusive workplace culture.
• Proficient managing budgets, seeking strategic partnerships & executing media plans with sensitivity to DEI values.
• Exceptional written and verbal communication skills are required.
• Commitment to DEI. History of working effectively with all people irrespective of their history, economic status, challenges, race, gender, education, or sexual orientation; embraces the importance of diversity with demonstrated experience working in diverse organizations. Experience developing culturally responsive marketing campaigns that engage diverse communities.

Benefits

• Benefits include: Medical, Dental, Vision coverage, Group Life and Accidental Death and Dismemberment Insurance, 403(b) Retirement Plan, 403(b) Employer Match, Flexible Spending Account (Health and Dependent Care), Vacation, Personal Days and Paid Sick Time. (Eligible to participate in CA CASA’s employee benefit programs the first of the month after 30 days following the date of hire.)
• M&CD will spend some time in intermittent physical activities including bending, reaching, sitting, & walking during working hours. It’s anticipated the M&CD may spend many hours each day seated at their home office computer. Reasonable accommodation is offered to enable a person with physical disabilities to perform the job.