Responsibilities

• Develop and execute an integrated communications strategy across the Vital Nutrients, Fairhaven Health, Bariatric Fusion and Unjury brands, ensuring each brand maintains clear positioning, differentiated messaging, and a consistent, science-backed voice. Establish scalable messaging frameworks and governance to ensure alignment and efficiency across the portfolio.
• Build an internal team to support comprehensive marketing communications needs across all brands.
• Lead public relations and thought leadership initiatives that elevate the visibility and credibility of the organization and its portfolio brands within practitioner, clinical, consumer, and trade media. Manage agency partners and support executive visibility, clinical expert engagement, and industry event participation.
• Establish and manage a centralized editorial calendar that supports brand priorities while maximizing efficiency and content reuse across the portfolio and ensures a consistent message across all communications platforms.
• Lead social media and influencer strategies across brands, building trusted relationships with healthcare professionals, clinical educators, and consumers. Ensure platform strategies reflect each brand’s positioning while leveraging shared resources and best practices.
• Manages four direct reports.

Requirements

• 10+ years of marketing communications experience, preferably in healthcare, medical nutrition, or practitioner supplement industries.
• Strong understanding of clinical communication standards and regulatory considerations.
• Experience building scalable processes and managing communications across multiple stakeholders and brands.
• Proven successful marketing to healthcare practitioners (MDs, NDs, DCs, nutritionists, functional medicine providers, etc.).
• Demonstrated leadership experience managing teams and agency partners.

Nice To Have

• Experience in practitioner-focused or professional-grade supplement brands.
• Familiarity with dietary supplement regulations and compliance considerations.
• Experience working within a multi-brand or portfolio environment.
• Familiarity with direct to consumer and ecommerce businesses.
• Experience or interest in leveraging AI tools to drive efficiency.