Marketing Communications and Customer Engagement Manager

Responsibilities

• Provides authentic leadership and ensures the development of department team members.
• Advances the development of an integrated, cohesive team that optimizes the unique expertise of each discipline in the Integrated Marketing area to advance the work of the whole.
• Promotes and role models AACN’s Healthy Work Environment standards (i.e., authentic leadership, true collaboration, skilled communication, effective decision-making, appropriate staffing, and meaningful recognition) with a collegial approach that values teamwork and respects views from all voices. Integrates established team norms into work processes and relationships.
• Provides day-to-day leadership and management guidance aligned with AACN’s mission and core values. Promotes and upholds all Human Resources processes and systems.
• Coaches and creates opportunities for individual and group development. Provides overall leadership and direction to direct reports, including establishing priorities, distributing duties, and setting goals.
• Ensures effective systems and support for the comprehensive development, implementation, and evaluation of communication and marketing plans that support AACN’s strategic direction and position.
• Ensures the development, implementation, and coordination of integrated marketing and communication plans. Evaluates and adjusts plans and priorities as needed. Budgets, assigns, schedules, and monitors human, financial, and other resources so plans are carried out successfully.
• Build relationships with stakeholders and key audiences through various channels (paid, owned, earned, and shared media) to garner independent coverage that supports and amplifies AACN’s messages and initiatives.
• Establishes essential metrics, systems, and reporting processes to drive decision-making and ensure marketing performance meets desired outcomes. Ensures effective use of trends, comparison, and benchmark data to support evaluation, inform decision-making, and drive continuous improvement of department performance and processes.
• Leads collaboratively to ensure the development and integration of comprehensive communication plans and initiatives across the association.

Requirements

• Bachelor’s degree, preferably in marketing, communications, journalism, marketing, or a related field, or an equivalent combination of education and experience. A Master’s degree or equivalent is preferred.
• At least 7 years of marketing and communications experience, including experience in a management role with direct accountability for developing, implementing, and managing comprehensive marketing and communication plans aligned with organizational strategy that advance an organization’s mission and goals. The role requires expertise in operational planning, including the ability to translate organizational priorities into plans, coordinate resources, and manage execution to ensure the achievement of organizational objectives. A strong track record in implementing and successfully managing communication/marketing plans to establish and maintain consistent organizational messaging is preferred. Social sector experience is a plus.
• Proven experience leading internal and contracted services for copywriting, web content development, media relations, and managing communication professionals, vendors, agencies, or teams. A strong track record of fostering collaboration and creating healthy relationships.
• Proven experience in organizing and executing conference exhibitions, from pre-event planning to post-event follow-up, is a key qualification for this role.
• Experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns, with proven success in developing new delivery channels and improving current ones (e.g., website). Skilled in delivering business-to-consumer (B2C) and business-to-business (B2B) marketing solutions.
• Proficient in using Microsoft Office Suite, Google Workspace, and various content management systems. Experienced in website content development, page layout, and leveraging web applications to enhance user experience and content delivery.

Preferred

• In-depth knowledge of healthcare issues, specifically critical care nursing, enabling the development of targeted, relevant messaging that resonates with both internal and external stakeholders in the healthcare sector.

Benefits

• In addition to the salary range listed, we offer a wealth of benefits to make working at AACN even more rewarding. Benefits include generous paid time off, low-cost health plans for medical and mental health services, dental, and vision, company-paid life and short-term disability insurance, a variety of other benefits, and retirement savings program with employer matching and additional company contribution.