Marketing Communications & CRM Specialist

Angel Fire, NM (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own guest communications and CRM driven outreach, turning data into personalized email flows, site content, and reputation signals for a seasonal resort audience.

  • CRM and email marketing: own campaigns, automation, segmentation, and KPI tracking to improve open, click, and conversion metrics.
  • Guest engagement and reputation: manage guest responses across platforms and monitor sentiment to protect and grow reputation.
  • Content and reporting: coordinate content across email, web, blog, and social, and build leadership dashboards to surface insights.

Job Description

Responsibilities

  • Builds and optimizes email campaigns, automation workflows, and CRM segmentation
  • Analyzes performance metrics including engagement, conversations, and guest sentiment
  • Maintains website content and supports SEO by working with web developers
  • Develops and manages content across email, website, blog, and social channels
  • Tracks KPIs including open rates, CTR, conversions, and engagement
  • Collects data and builds reports and dashboards for leadership to analyze
  • Identifies trends and optimizes campaigns based on data insights
  • Captures, produces, and edits photo/video content across resort operations
  • Responds to and engages with guests on behalf of Angel Fire Resort on all guest facing platforms and manages online reputation
  • Collaborates across departments to maintain accurate and timely messaging

Requirements

  • 1-5 years of experience in communications or marketing
  • Bachelor’s degree in Communications, Marketing, or related field preferred
  • Driver’s License

Preferred

  • Experience in hospitality or outdoor recreation preferred

Benefits

  • Employee Housing
  • Employee Benefits
Angel Fire Resort logo

Angel Fire Resort

Angel Fire Resort is a top year-round mountain resort destination in New Mexico.Situated at over 8,600’ elevation in the Southern Rocky Mountains, Angel Fire strives to offer the best value and choice for family outdoor recreation activities to its members, guests and visitors--including skiing, snowboarding, golf, mountain biking, tennis, fishing, hiking and more.

Founded in 1966
Angel Fire, New Mexico, USA
204 employees (11 in marketing)

Traffic Signals

Monthly Visitors
29.8K
Monthly Google Ads Budget
$425
Traffic Source Mix
Search
53.6%
Direct
39.8%
Referral
5.2%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~204

Marketing Team

Marketing Team Size
11 (5% of company)

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