Responsibilities

• Effectively manage the brand 'Customer' through cooperative relationships with internal management and staff and external vendors, the news media, etc. by reinforcing the importance of branding, effective communication and the need for consistent branding and communications.
• Coordinate with Customer leadership, executives and staff to gather information about identified news-worthy events/activities/happenings for publication on website, social media, etc.
• Ensure consistency of the organization’s message and brand identify among all communication mediums.
• Review all external communications (newsletters, etc.) for consistent messaging, branding, etc. and coordinate production and distribution, identifying photo opportunities as needed.
• Segment lists based on buyer personas, targeted verticals, and behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Develop a presence and a working relationship with Customer management and staff to be seen as a required resource for communicating with the public.
• Assist in developing, organizing, creating and publicizing press packets, articles, promotional materials etc.
• Works with vendors to deliver specialized tactics such as event planning, Web/podcasts, and video production.
• Create, implement and evaluate communications strategies and plans that align with the organization’s strategic plan.
• Creates goals and set measurable objectives.