Responsibilities

• Social Media Content Creation ~50%
• Content Creation & Design ~40%
• Marketing Coordination ~10%
• – Support execution of FamilyWell’s organic social media presence (specific focus on LinkedIn and Instagram), partnering with FamilyWell’s marketing team to align overarching content themes
• – Draft, edit, and schedule posts aligned to key content themes
• – Monitor engagement metrics (comments, shares, saves) and surface insights to inform future content
• – Identify opportunities to elevate FamilyWell’s brand voice, storytelling, and thought leadership
• – Create visual assets in Canva to support FamilyWell’s marketing and industry presence across audiences and provide learning resources for providers, including social graphics, educational materials, one-pagers, event materials, and partner-facing content
• – Track and research relevant conferences, societies, and speaking opportunities aligned to FamilyWell’s target audiences
• – Research industry trends, news, and competitive landscape relevant to maternal mental health, perinatal care, and behavioral health innovation
• – Assist with additional brand-building projects as marketing priorities evolve

Requirements

• Recent graduate or graduate student
• Experience with LinkedIn and Instagram content creation
• Experience with Canva, Google Suite, Notion, and basic design tools
• Strong writing and communication skills
• Highly organized with strong attention to detail
• Strong interest in healthcare, women’s health, or mission-driven startups
• Self-starter who is comfortable working in a fast-paced, evolving environment; ability to manage multiple projects and meet deadlines

Preferred

Benefits