Responsibilities

• Contribute to the development and execution of communications strategies and storytelling for league and team initiatives across partnerships, marketing, merchandising, ticketing, and league personnel
• Draft and edit communications materials including press releases, media advisories, talking points, bios, and messaging in alignment with PWHL brand standards and AP/CP style
• Support influencer and celebrity relations programming, including identifying creators, pitching, drafting creator briefs, and tracking content
• Track and lead campaign summaries and coverage reporting, providing insights and key learnings for internal stakeholders and league partners
• Cultivate relationships with diverse local and national media outlets to expand audience reach and elevate brand visibility
• Oversee corporate media list and monitor media coverage and trends to capitalize on story opportunities
• Manage department calendars, notable dates, and key deadlines to support communications planning
• Support award nominations and industry recognition submissions to increase visibility for the PWHL and its leadership
• Contribute to media operations for league events, including press conferences, Draft, Awards, and specialty games
• Respond to media requests professionally and promptly, coordinating information fulfillment and interviews as needed

Requirements

• Undergraduate degree in communications, journalism, media, sports management, or related field
• Minimum of 1-2 years working in public relations, sports or entertainment media relations, communications, influencer programming, journalism, or related professional experience
• Thorough understanding of public and media relations, including U.S./Canadian media landscapes, targeted pitching, and press operations
• Proficient with computers and MS Office programs
• Exceptional written and verbal communication skills
• High attention to detail for planning, editing, compiling stats, and fact checking
• Ability to travel as needed for games and events
• Flexibility to work evenings, weekends, and holidays as needed to support the dynamic nature of professional sports
• This position may be based in either the United States or Canada. Applicants must be legally authorized to work in their country of residence on a full-time basis.

Preferred

• Familiarity with the PWHL, hockey, and professional sports landscape, including game structure, terminology, and PWHL culture
• Experience and/or strong interest in influencer programming, including identifying new creators across North America