Responsibilities

• Build the communications strategy for Fortidia US aligned with business priorities and communicate the rationale behind strategic decisions.
• Define the narrative for each brand and ensure consistency across internal and external communications.
• Design the audience and channel strategy, including communication cadence and channel purpose.
• Establish communication metrics, measure effectiveness, and report results to leadership.
• Advise leadership on communication strategies related to growth, organizational change, and sensitive situations.
• Build and maintain a feedback loop with franchise owners through advisory groups and listening sessions.
• Test messaging and communication formats with franchise owners before broad distribution.
• Adapt communication plans quickly as business priorities evolve.
• Own the editorial calendar and manage the communications request process across departments.
• Own the communications calendar for franchise owners across all three brands, including what is communicated, to whom, and when.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
• Excellent mastery of written and spoken English.
• Minimum of 5 years' experience in communications, public relations, journalism, or a related field with strong writing responsibilities.
• Experience leading internal and external communications programs, or significant experience in one with exposure to the other.
• Demonstrated success developing communications strategies and gaining leadership alignment.
• Experience defining communications metrics and reporting results to senior leadership.
• Experience working directly with franchise owners, field teams, dealers, members, or similar audiences.
• Media relations experience with a demonstrated track record of securing media coverage.
• Strong editorial judgment with the ability to write across multiple brand voices.
• Experience managing multiple brands and balancing competing stakeholder priorities.

Preferred

• Franchise, multi-unit, or distributed network experience preferred.
• Crisis or issues communications experience preferred.
• Familiarity with email and communications platforms and interpreting engagement data preferred.
• Collaborative spirit, with appreciation of diverse perspectives.
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions.

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties