Responsibilities

• Develop and implement marketing campaigns and promotional materials for CAC programs, events, classes, exhibitions, fundraising initiatives, and special projects.
• Maintain marketing calendars and coordinate timelines, messaging, and materials across digital and print channels.
• Ensure communications are consistent with CAC’s brand, mission, and accessible, welcoming voice.
• Manage day-to-day content for Facebook, Instagram, LinkedIn, TikTok, and other appropriate platforms.
• Create engaging posts, stories, reels, videos, and other content highlighting CAC programs, artists, instructors, students, performances, exhibitions, events, and community impact.
• Monitor engagement, respond to comments and messages as appropriate, and use analytics to strengthen audience growth and engagement.
• Develop and distribute weekly general and periodic targeted email newsletters promoting programs, events, fundraising events, and organizational news.
• Maintain and grow email lists and use segmentation to reach appropriate audiences.
• Monitor email performance and make recommendations to improve engagement, attendance, and sales.
• Update and maintain website content.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, English, or a related field, or equivalent professional experience.
• 2–4 years of experience in marketing, communications, or a related field.
• Experience developing content and managing social media platforms, email marketing, and digital campaigns.
• Strong writing, editing, proofreading, and visual storytelling skills.
• Experience with Canva and/or Adobe Creative Suite, WordPress or another CMS, email marketing platforms, and social media management tools such as Hootsuite.
• Familiarity with Google Analytics, Meta Business Suite, SEO, and digital advertising.
• Experience creating photography, short-form video, and other digital content.
• Comfort using AI-assisted content and design tools such as ChatGPT, Canva AI, or Adobe Firefly.
• Strong organizational skills and the ability to manage multiple projects and deadlines independently.
• Excellent interpersonal and communication skills and the ability to work collaboratively in a creative, fast-paced environment.