Responsibilities

• Coordinate and execute marketing for CIDL member and supplier education programs in support of enrollment goals.
• Plan, build, and execute integrated marketing campaigns across email, web, social media, member portal, events, and other member-facing channels to promote CIDL courses and programs.
• Develop compelling, member-focused messaging and copy that drives action, including registration campaigns, reminders, testimonials, and success stories.
• Serve as a key marketing partner to the CIDL team, supporting program objectives, timelines, and target audiences into clear, effective promotional plans.
• Coordinate the creation and delivery of marketing assets, including graphics, banners, event materials, and video, while managing external partners (i.e. video/photographers) to ensure quality, alignment, and timely execution.
• Manage and maintain a CIDL marketing calendar to ensure consistent, proactive, and well-timed promotion of education offerings throughout the year.
• Monitor campaign performance and enrollment trends, sharing insights and recommendations to support ongoing optimization of messaging, timing, and channel selection to continuously improve marketing effectiveness.
• Act as the day-to-day liaison between CIDL and Corporate Marketing, ensuring alignment with AD branding, standards, and broader marketing initiatives.
• Manage CIDL website content, including course information, registration pages, imagery, and updates, while partnering with Corporate Marketing on branding, design, and site enhancements.
• Collaborate with divisional marketing managers and member engagement associates by coordinating resources and guidance to support their promotion of CIDL programs.

Requirements

• Excellent written and verbal communication
• Strong project management and organizational skills with keen attention to detail
• Excellent interpersonal skills and an upbeat and enthusiastic “can-do” attitude.
• Self-starter with ability to simultaneously manage multiple requests in a fast-paced evolving environment and work effectively under tight deadlines
• Creative mindset willing to experiment and innovate approaches, embracing and providing innovation and new ideas
• Goal and results oriented, demonstrating resourcefulness in solving problems
• Excellent “follow-up” skills to manage projects to completion
• Ability to develop and sustain strong positive relationships – with members, partners, service providers and internally with AD Associates
• Ability to understand and leverage data and analytics to uncover insights and communicate a story that compels action.
• Ability to understand audience segmentation both divisionally and regionally (USA, Canada, Mexico) to deliver appropriate messaging.
• Ability to quickly learn new tools and technology.