Responsibilities

• Assist in analyzing performance across marketing channels (digital advertising, email, website, social media, events, etc.)
• Support digital tracking across platforms (Google Ads, Meta, LinkedIn, etc.)
• Help manage and validate UTM parameters to ensure accurate campaign attribution
• Assist with implementation and monitoring of tracking pixels and conversion tracking
• Track and report on internal communications effectiveness, including employee email engagement, Comsite activity, and internal campaign reach
• Document customer journeys, build and maintain dashboards and recurring performance reports
• Conduct short-form performance analyses and summarize key insights for the Marketing & Communications team
• Clean, organize, and validate datasets from multiple platforms
• Support campaign planning by providing data-driven recommendations
• Present findings and insights in clear, concise summaries