Responsibilities

• Lead the end-to-end development and production of video content for social media and internal communications, including concept development, scripting, filming, editing, graphics and post-production, while ensuring content aligns with brand standards and audience needs
• Create innovative content that drives audiences to the credit union’s website and social media channels
• Generate copy that communicates clearly and efficiently
• Create, maintain, and update content for third-party channels as needed
• Prepare, proof, and edit communications for internal and external audiences
• Increase brand awareness through social media efforts
• Assist in the development of presentations, media kits, and sales/marketing collateral
• Develop strategic and innovative methods for engaging through social media
• Manage projects and work with other departments within the credit union
• Reach out to key influencers by brand to build relationships and drive conversations

Requirements

• Bachelors Degree in Mass Communications, Journalism or Marketing
• Three to five years of previous job-related work experience
• Comprehension and experience with multiple social media channels and measurement tools
• Strong knowledge of content development and optimization
• Demonstrated writing and media pitching ability
• Corporate communications expertise
• Ability to communicate in a consumer-friendly voice, tone and style
• Ability to function in a highly collaborative team environment
• Flexibility to coordinate and respond to social media during off-hours/weekends as needed