Marketing Communication Specialist

Houston, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate the marketing events, materials, content, and campaigns that drive Healgen’s multi-channel promotion, ensuring on-brand messaging, asset management, and performance tracking across events, digital, and email programs.

  • Coordinate event logistics, materials, and on-site support to ensure consistent branding and seamless execution.
  • Own content creation and social/digital assets aligned with campaigns and product messaging.
  • Monitor campaign performance and social metrics to inform optimizations and cross-team alignment.

Job Description

Responsibilities

  • Coordinate and support the execution of tradeshows, exhibitions, and marketing events, including logistics, vendor communication, setup, and on-site assistance.
  • Assist in the design and production of marketing and sales materials, such as product flyers, sell sheets, instructions for use, banners, and infographics for both print and digital channels, following brand guidelines and direction from the Global Marketing Communications Manager.
  • Create, schedule, and edit content and graphics for social media platforms and the company website to enhance brand awareness and engagement, executing tasks based on established strategies.
  • Coordinate updates and maintenance of website content in collaboration with IT and other departments, ensuring information is current and accurate.
  • Support the development and executing of email marketing campaigns, and other promotional activities as needed.
  • Maintain an organized library of digital assets, ensuring all materials are up to date and easily accessible.
  • Assist in collecting, monitoring, and reporting of marketing campaign performance and social media engagement metrics to inform continuous improvement.
  • Collaborate with product marketing management and sales teams to ensure consistent messaging and branding across all communication channels.
  • Complete additional tasks and projects assigned by the Global Marketing Communications Manager.

Requirements

  • Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field.
  • Minimum 2 years of relevant experience in marketing communications, with proven skills in graphic design and content creation. Experience in the healthcare, pharmaceutical, or in vitro diagnostics (IVD) industry is a plus.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) and Microsoft Office (Excel, Word, PowerPoint), Teams and SharePoint.
  • Experience supporting event planning and logistics.
  • Excellent written and verbal communication and interpersonal skills.
  • Strong organizational skills with the ability to manage multiple projects and consistently meet deadlines.
  • Familiarity with social media management and email marketing platforms (e.g., HubSpot, MailChimp).
  • Experience using Google Analytics or similar tools to monitor and report on digital marketing performance.
  • Willingness and ability to travel (20-30%, or as needed).
  • Flexible to collaborate with global overseas teams outside regular business hours, incl. evenings and weekends, as necessary.
  • Ability to lift up to 50 lbs.
  • Fluency in English. Proficiency in additional languages is a plus.

Preferred

  • Experience in the healthcare, pharmaceutical, or in vitro diagnostics (IVD) industry is a plus.
  • Fluency in additional languages is a plus.
Healgen Scientific Limited logo

Healgen Scientific Limited

Healgen Scientific is a leading global IVD developer and manufacturer focused on delivering life-changing diagnostic products for patients worldwide. For over 17 years, we have strived to provide world-class products and services across multiple healthcare sectors, such as Infectious Diseases, Toxicology, Fertility & Women's Health, Oncology, Cardiovascular, Metabolism, and more. As a highly trusted healthcare partner for over 140 facilities, we develop state-of-the-art devices that exceed industry standards and redefine healthcare, and our portfolio spans multiple testing platforms.

Founded in 2007
Houston, Texas, USA
86 employees (4 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
16.8%
Direct
64.3%
Referral
5.4%
Social
12.2%
Paid
1.2%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size
4 (5% of company)
Marketing Roles Posted (Last 30 Days)
1