Responsibilities

• Build, test, and deploy B2B marketing campaigns in Salesforce Marketing Cloud Account Engagement (Pardot), including email sends and automated nurture programs.
• Create and maintain landing pages and data-capture forms to support lead generation and commercial engagement initiatives.
• Manage all aspects of campaign execution, including audience segmentation, content setup, QA, deployment, and performance tracking.
• Maintain campaign calendars to ensure alignment with promotional priorities, commercial sales initiatives, and brand strategy.
• Develop automated nurture journeys that support the B2B sales funnel from lead acquisition through conversion and retention.
• Build and optimize dynamic audience segments using lists, automation rules, CRM data, and SQL queries where applicable.
• Partner with CRM and Data teams to improve targeting accuracy, maintain database integrity, and support lead scoring and grading models.
• Monitor and analyze campaign performance metrics (open rate, click-through rate, conversion rate, MQL generation, and pipeline contribution) and provide actionable optimization insights.
• Support A/B testing to refine messaging, timing, segmentation strategies, and conversion performance.
• Ensure all communications comply with CAN-SPAM, TCPA, and applicable data privacy regulations.
• Collaborate with Marketing, Commercial Sales, Creative, and IT teams to ensure consistent messaging and seamless execution.
• Support broader CRM and lifecycle marketing initiatives through automation enhancements, reporting, and process documentation.