Marketing Channel Strategy Senior Associate

Birmingham, AL (On-site)

$55K/yr – $187K/yrSenior Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own end-to-end channel marketing by crafting copy, coordinating campaigns, analyzing performance, and aligning with stakeholders to drive growth.

  • Develop copy for customer journeys across web, email, social, events
  • Manage project traffic, briefs, timelines, approvals
  • Analyze channel performance to inform strategy

Job Description

Responsibilities

  • Writing and editing copy for customer journeys and digital channels, including web, email, social, events and others.
  • Managing project traffic across channel marketing initiatives, routing briefs, timelines and approvals to keep work moving efficiently
  • Building and maintaining strategic partnerships with key stakeholders to optimize distribution and customer experience
  • Utilizing analytical thinking to conduct marketing channel performance analysis and inform strategic decisions
  • Collaborating with internal teams to integrate market research and local market trends into channel strategies
  • Monitoring and analyzing marketing performance to identify opportunities for business expansion and improvement

Requirements

  • At least a High School Diploma or the equivalent degree
  • At least 2 years of experience in marketing channel partner management and optimization including crafting copy for diverse marketing channels and audiences
  • Travel Requirements: Up to 20%

Preferred

  • Preference for a Bachelor's degree
  • Excelling in marketing channel management and optimization
  • Crafting clear, compelling copy that resonates across diverse marketing channels and audiences
  • Applying understanding of audience segmentation, personalization, customer journeys, and user engagement and conversion strategies
  • Managing multiple projects and deadlines with attention to detail and workflow discipline
  • Navigating complex situations with intellectual curiosity
  • Embracing change and adapting to market trends

Benefits

  • PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more.
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London, England, GB
287K employees (3,380 in marketing)
73% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
5.3M
Traffic Source Mix
Search
45.7%
Direct
42.6%
Referral
8.6%
Social
1.6%
Paid
1.3%

Headcount Trend

Current headcount: ~291.7K

Marketing Team

Marketing Team Size
1,770 (1% of company)
Median Career Experience
18 years
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
4

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