Senior Marketing Associate, Channel Strategy & Optimization (CSO) at JPMorgan Chase & Co. | Wilmington, DE

JPMorgan Chase & Co.

Senior Marketing Associate, Channel Strategy & Optimization (CSO)

Wilmington, DE (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise channel marketing strategy and analytics to align LOB priorities with optimized experiments and governance.

Own cross-channel strategy, governance, and experimentation with executive-facing communication
Must-have: 4+ years in digital marketing analytics and executive communication
Standout: Ability to integrate AI/automation into workflows

Job Description

Responsibilities

Expand Pod strategy which creates holistic strategies and solutions to help meet LOB top priorities, objectives, and targets while moving away from reactive, placement-specific requests
Proactively share recommendations and best practices through channel expertise and the pages and placements playbook, strategic insights and analytics.
Partner closely with CSO Relationship Management, CSO Reporting & Innovation, Ad Frameworks, P&I, Ad Ops, etc teams to maintain insight into all LOB marketing, plans and experiments and leverage accordingly.
Continue to enhance default strategy to ensure customers are getting the best possible experience and create incremental business
Assess LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness
Manage and drive oversight in the governance and execution of channel pages & placements and experimentation launches and revisions
Create and communicate executive-level presentations and messages to socialize insights and decisions
Partner with Owned Media Optimization, Experimentation, Product, and Marketing Execution teams to create and execute strategies for exception requests, communicate and explain decisions to LOBs, and create a governance playbook to streamline end-to-end processes
Partner with the Owned Media Optimization team to dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps
Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy
Integrate AI and automation into channel marketing workflows to proactively reduce manual operations and enhance campaign efficiency

Requirements

Bachelor’s degree in a marketing or relevant business field (e.g. digital product, marketing analytics)
4+ years of hands-on experience in digital marketing analytics, marketing technology, performance measurement, and experimentation in web or app channels
Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau) with the ability to structure and solve complex problems
Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale
Strong stakeholder and relationship management, problem-solving, and business judgment to balance speed, governance, and performance outcomes
Project management skills with proven ability to effectively manage multiple projects in a fast-paced, dynamic environment
Ability to work independently with minimal oversight from leadership

Preferred

Advanced degree a plus

Benefits

comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more