Responsibilities

• Plan, launch, and manage Facebook and Meta ad campaigns for lead generation, targeting restaurant owners and operators.
• Test creative, audiences, and offers to improve cost per lead and demo conversion.
• Manage budget pacing and bidding strategy across campaigns.
• Run LinkedIn campaigns (Sponsored Content, Message Ads, Lead Gen Forms) for demand generation and brand awareness.
• Partner with Sales to align LinkedIn targeting with target account lists and our ideal customer profile.
• Build and run ABM programs targeting key restaurant groups, multi-unit operators, and enterprise accounts.
• Partner with Sales leadership to identify target accounts and build coordinated outreach (ads, email, direct mail or gifting) across channels.
• Track account engagement and pipeline influence from ABM programs and report results to marketing leadership.
• Own email marketing strategy: nurture sequences, newsletters, and promotional campaigns that move leads toward booking a demo.
• Build and manage nurture journeys and email automation workflows in Salesforce Marketing Cloud.

Requirements

• 6+ years of experience running B2B marketing campaigns across paid social, LinkedIn, ABM, and/or email marketing.
• Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.
• Experience with ABM platforms such as Demandbase, 6sense, or RollWorks.
• Experience with email/marketing automation platforms such as Salesforce or HubSpot.
• Strong analytical skills. Comfortable reading campaign data in a CRM (Salesforce) and adjusting strategy.
• Excellent written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

Preferred

• Experience marketing to restaurant owners, SMBs, or another vertical B2B audience.
• Experience with A/B testing and conversion rate optimization.
• Experience with a CDP or intent-data tool (for example, Clay or Bombora).
• Experience planning field events, sponsorships, or in-person activations that support ABM programs.
• Preferred: Professional or fluent proficiency in Mandarin Chinese.

Benefits

• Competitive compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance
• 100% employer-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)