Responsibilities

• Leads end to end build-out of campaigns, daily management and optimization of in-market campaigns to deliver against key KPIs, manage ongoing data reporting.
• Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms.
• Leads daily performance analysis to determine optimization opportunities to implement in-market.
• Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion.
• Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast.
• Leads daily management (actualizing, optimizing and planning) of the paid Display & Social media budgets with minimal supervision.
• Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads.
• Partners with analytics team to create dashboards for analysis and optimization.
• Leads insight/implication development of display and social media creative performance.
• Manages vendors, including display networks and social websites.
• Coordinates with cross functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed.

Requirements

• High School Diploma or equivalent
• Bachelors degree in Marketing or related field.
• Demonstrated experience in performance marketing and ability to work across marketing department functions. Track record of successful vendor management.
• 2 years marketing and campaign creation and management.
• Demonstrated analytical skills.
• Ability to synthesize complex data sets into actionable steps/initiatives.
• Demonstrated time management and priority setting skills.
• Ability to drive multiple projects to successful completion.
• Strong verbal communication and listening skills.
• Strong written communication skills.
• Ability to build strong customer relationships.
• Possesses a high degree of initiative.

Preferred

• Creative and marketing writing experience preferred

Benefits

• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance
• For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer