Responsibilities

• Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs
• Be responsible for developing and implementing marketing strategies that meet the goals of the organization
• Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth
• Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, and effective collaboration with other team members
• Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stays within the allocated budget while still achieving the desired results
• Effectively organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Content Hub, Corporate Comms, Social and other related functions
• Think creatively to develop innovative ideas to attract and retain customers
• Monitor the progress of all assigned campaigns, making adjustments as needed
• Analyze campaign data to evaluate its effectiveness and identify areas for improvement
• Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms

Requirements

• 2+ years of experience in building and administration of marketing campaigns or programs
• Experience marketing technology platforms, tools, products or services, preferably in a B2B environment
• Intermediate to expert knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms
• Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word
• Excellent oral and written communication skills
• High energy, enthusiasm, and initiative

Preferred

• Local to Atlanta, Nashville, Chicago or Boston

Benefits

• Health insurance
• Life insurance
• Company-paid disability
• 401k
• 18+ days of paid time off
• wide range of choices to meet associate needs