Responsibilities

• Partner with Account Executives to develop and execute account-based marketing strategies and plans.
• Build and manage one-to-one and one-to-few marketing campaigns across multiple channels including email, webinars, paid media, social, and outbound programs.
• Analyze target accounts, perform account segmentation, and identify growth opportunities.
• Collaborate with internal stakeholders, agencies, and partner marketing teams to develop campaign assets and GTM initiatives.
• Utilize AI tools to improve audience targeting, content creation, campaign personalization, and performance insights.
• Track campaign effectiveness, monitor KPIs, and provide actionable recommendations to stakeholders.
• Ensure alignment between marketing, sales, and business development teams to maximize pipeline generation and account engagement.

Requirements

• Strong experience in B2B SaaS Marketing, Account-Based Marketing (ABM), Field Marketing, Demand Generation, or Growth Marketing.
• Experience partnering directly with enterprise Sales teams to drive pipeline and revenue growth.
• Expertise in account segmentation, account planning, and strategic marketing execution.
• Experience using AI-powered tools to improve marketing efficiency and campaign outcomes.
• Strong analytical, communication, and project management skills.
• Bachelor’s degree in marketing, Communications, Business, or a related field.

Preferred

• Salesforce CRM
• LinkedIn Sales Navigator
• PathFactory
• Tableau
• 6Sense
• Demandbase
• Digital Campaign Management platforms
• Content development and marketing copywriting experience