Responsibilities

• Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
• Be responsible for developing and implementing marketing strategies that meet the goals of the organization.
• Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth.
• Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, and effective collaboration with other team members.
• Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stays within the allocated budget while still achieving the desired results.
• Effectively organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Content Hub, Corporate Comms, Social and other related functions.
• Think creatively to develop innovative ideas to attract and retain customers.
• Monitor the progress of all assigned campaigns, making adjustments as needed.
• Analyze campaign data to evaluate its effectiveness and identify areas for improvement.
• Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.

Requirements

• 2+ years of experience in building and administration of marketing campaigns or programs;
• Experience marketing technology platforms, tools, products or services, preferably in a B2B environment;
• Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms
• Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word;
• Excellent oral and written communication skills;
• High energy, enthusiasm, and initiative;
• Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.
• Bachelor’s degree in Marketing, Communications, or an equivalent combination of education and related work experience.

Benefits

Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.