Responsibilities

• Marketing & Campaign Management: Develop and manage campaigns for venue launches, menu launches, promotions, events, partnerships, and seasonal activations; Turn business priorities into campaign plans with goals, timelines, deliverables, and reporting expectations; Build campaign briefs aligning creative, social, paid media, email, website, booking platforms, and partner deliverables; Build newsletter/oversee their development for regular email marketing blasts; Maintain launch calendars and trackers for new venues, events, and major campaigns; Identify marketing opportunities across venues and markets, including seasonal, cultural, and revenue-driving moments; Conduct market and competitor research to inform positioning by city and audience
• Marketing Calendar & Cross-Functional Coordination: Own the master marketing calendar across all venues, launches, events, and campaigns; Coordinate timelines, deadlines, and approvals across internal teams, agencies, and partners; Maintain a centralized source of truth for campaign and venue info: copy, hours, logos, booking links, menus, photo selects, launch dates, partner assets; Keep campaign information accurate and clearly communicated across teams
• Copy, CRM & Guest-Facing Communications: Write, review, and approve marketing copy across activations, booking sites, newsletters, captions, paid ads, and partner materials; Ensure copy reflects the right voice per concept and supports business goals; Plan, build, and deploy newsletters and email campaigns in Klaviyo; Develop list segmentation and CRM strategies supporting bookings, retention, and list growth; Track email performance and recommend improvements based on open rate, CTR, and conversions; Oversee guest-facing updates across websites, booking platforms, OpenTable, SevenRooms, and other digital touchpoints
• Paid Media Strategy & Oversight: Oversee paid media strategy across Meta, Google, TikTok, OpenTable, and other channels; Brief and manage the ad specialist or external media partner on setup, launch, and reporting; Develop paid media briefs: goals, audience, creative direction, budget, flighting, timing; Monitor pacing and performance across CTR, CPC, CPA, ROAS, bookings, and covers; Recommend budget, creative, and audience adjustments based on performance data
• Social, Content & Asset Management: Manage day-to-day workflow and approvals with the social media agency; Review posts for accurate imagery and on-voice captions; Guide the agency on revenue-driving pushes: new menus, events, promotions, partner activations; Schedule shoots for launches, promotions, and events; build shoot briefs with goals, shot lists, and deadlines; Oversee organization of photo/video assets, selects, and content libraries; Flag weak selects, copy issues, content gaps, and outdated assets
• Partnerships, Activations & Reporting: Maintain trackers for partner events, activations, and sponsorships; Coordinate marketing needs for partnerships: copy, content, social, email, paid media, timelines, approvals; Maintain organized records of partner assets, approved language, and usage rights; Track performance across paid media, email, social, and events; Oversee recap decks for launches, activations, and partner sponsorships with key learnings and recommendations

Requirements

• 4–6+ years in portfolio, hospitality, lifestyle, or digital marketing
• Experience managing campaigns across social, email, paid media, and events
• Hospitality, nightlife, restaurant, hotel, or luxury lifestyle experience preferred
• Strong copywriting skills, able to adapt voice across concepts and audiences
• CRM/email platform experience, Klaviyo preferred
• Strong grasp of paid media strategy, briefing, targeting, budget pacing, and reporting
• Familiarity with Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Analytics, UTM tagging, retargeting, and conversion tracking
• Experience managing agencies, vendors, or freelancers
• Strong eye for photography, content, and design consistency
• Basic design skills for decks and campaign materials

Benefits

• Comprehensive health, dental, vision, and life insurance (company contribution begins the first of the month following 60 days of employment)
• Dining privileges throughout The h.wood Group portfolio
• Flexible paid time off
• Opportunity to work alongside one of the country's premier hospitality brands
• Career growth within an expanding luxury hospitality organization