Marketing Campaign Manager

Falls Church, VA (Hybrid)

$94K/yr – $121K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own and lead strategic, measurable go-to-market plans and integrated campaigns across a large, matrixed organization, collaborating with growth, BD, technology leadership, partners, and vendors to drive defense-space marketing success.

  • Lead cross-functional GTM strategy aligned to growth and brand goals
  • Coordinate with Growth/BD directors and Tech leadership to align marketing with business activities
  • Manage and measure priority campaigns with external vendors and co-marketing partners

Job Description

Responsibilities

  • Creating strategic and measurable go-to-market plans that align to overarching growth and brand goals
  • Building consultative relationships with subject matter experts, business development/growth and operational teams
  • Consulting with external marketing vendors as well as media partners in support of integrated marketing campaigns
  • Collaborating with GDIT’s extensive technology partner ecosystem and supporting the co-marketing initiatives
  • Acting as an ambassador for the marketing team, demonstrating the value of strategic marketing
  • Working effectively within a large matrixed organization
  • Overseeing and executing the strategic and tactical development, delivery and measurement of priority campaigns for GDIT
  • Overseeing the development of integrated marketing campaigns that help position the business for success
  • Maintaining close working relationships with Growth/Business Development directors and Technology leadership to ensure alignment of marketing efforts with business activities in our Defense space

Requirements

  • Education: Bachelor’s and/or Master’s degree in Marketing, Public Relations, Communications, Journalism or a related discipline
  • Required Experience: 5+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience
  • Required Skills: Strong and highly effective writing and public speaking skills and interpersonal communication skills.
  • Required Skills and Abilities: - Experience in cross-channel marketing communications (PR, events, digital and social media) - Willingness to submit writing samples upon request - Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.

Benefits

  • Growth: AI-powered career tool that identifies career steps and learning opportunities
  • Support: An internal mobility team focused on helping you achieve your career goals
  • Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off
  • Flexibility: Full-flex work week to own your priorities at work and at home
  • Community: Award-winning culture of innovation and a military-friendly workplace
  • OWN YOUR OPPORTUNITY: Explore a career at GDIT and you’ll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do.
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General Dynamics Information Technology

4.0 Glassdoor

GDIT is a global technology and professional services company that delivers solutions, technology and mission services to every major agency across the U.S. government, defense and intelligence community.Our 30,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading capabilities in digital modernization, AI/ML, Cloud, Cyber and application development. GDIT is part of General Dynamics, a global aerospace and defense company. We have shared our clients’ sense of purpose for over half a century and have a unique understanding of their missions, complex environments, and a rapidly changing world. Together with our clients, we strive to create a safer, smarter world by harnessing the power of deep expertise and advanced technology.

Founded in 1999
Falls Church, Virginia, USA
26K employees (698 in marketing)
83% recommend to a friend
87% CEO approval

Salaries

Posted range

$94K/yr – $121K/yr

Taken straight from the job posting.

See all General Dynamics Information Technology salaries

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Marketing Campaign Manager

General Dynamics Information Technology · Falls Church, VA · Hybrid