Responsibilities

• Expansion & Cross-Sell Demand Generation
• - Develop and execute targeted customer marketing programs that drive awareness and demand for the unified platform for cross-sell and upsell opportunities.
• - Collaborate with sales and product marketing to create campaigns that promote additional products and capabilities.
• - Support account-based initiatives focused on expanding strategic customers.
• - Build segmented customer communication strategies including email campaigns and targeted lifecycle programs aimed at driving customer expansion.
• Customer Events & Community
• - Support customer-focused events in terms of ideation, logistics, promotions, and manage content planning. Events could include customer dinners or cocktail receptions, virtual customer summits, customer webinars, and live sessions or executive meetings surrounding conferences.
• - Attend trade shows periodically where TeamDynamix has a large customer presence.
• - Help create opportunities for customers to connect and share best practices.
• Support Customer Advocacy:

Requirements

• 5+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise software
• Proven experience supporting a high-growth company through customer marketing, event marketing, or demand generation
• Experience supporting virtual events, webinars, or user conferences (ZoomWebinar, Webex Events, etc.)
• Familiarity with marketing automation and CRM platforms (Pardot, HubSpot, Marketo, Salesforce, etc.)
• Strong collaboration and communication skills; ability to work cross-functionally and command a room when necessary
• Robust project management and campaign execution skills
• AI-forward early adopter with strong AI usage skill set and examples
• Strong copywriting skills with the ability to QA your own work
• Data-driven mindset with experience measuring marketing impact
• Deep knowledge of the customer journey and the ability to translate customer needs, challenges, and goals into meaningful marketing programs

Preferred

• Building a marketing campaign from scratch, from ideation to execution, with consideration to long-term corporate strategies
• Experience creating messaging or journey mapping for IT, technology, or enterprise software audiences
• Additional helpful software skills: Asana, Demandbase, Sendoso, Canva, Outreach, Sprout Social
• Must be highly analytical and proficient with Excel

Benefits

• Competitive compensation that reflects employees’ skills and contributions.
• Comprehensive health insurance plans.
• Wellness programs that promote physical and mental well-being.
• Traditional and Roth 401(k) savings options with company match.
• Remote-first with flexible working hours.
• Prioritized work-life balance, with 15 observed days off in addition to PTO.
• Family-friendly policies including paid parental leave.
• Paid life insurance, short-term, and long-term disability insurance.
• Regular acknowledgement of achievements with recognition programs.
• Counseling services and resources for personal and professional challenges.