Responsibilities

• Serve as the primary campaign strategy partner to product marketing and the Senior Director of Integrated Campaigns, turning business and product priorities into integrated campaign plans
• Own the annual and quarterly integrated campaign plan across lines of business, tied to pipeline targets, target account lists, and product priorities
• Build and run multi-channel campaigns across paid and organic digital, partnership marketing, social media, email, events, and web/UI-UX experiences
• Bring creative, out-of-the-box tactics to reach audiences where they are, beyond standard channel playbooks
• Monitor performance in flight and adjust strategy mid-campaign by shifting channels, offers, messaging, or audiences to improve results
• Partner with creative and copywriting teams to brief, develop, and review campaign assets
• Lead QA across the marketing tech stack before launch, including automation, tracking, landing pages, and Salesforce Campaign setup
• Align with the sales deployment team so sales is enabled and ready before each campaign goes live
• Partner with the ABM Campaign Manager and Data Scientist on audience strategy, account prioritization, and orchestrated plays for target accounts
• Work closely with the List Analyst team on audience strategy, ZoomInfo enrichment, and data quality

Requirements

• 7+ years in B2B demand generation or integrated campaign management
• Proven integrated campaign experience across paid digital, organic, social, partnerships, web, email, and events
• A track record of owning pipeline targets and hitting them
• A strategic, data-driven mindset. You read performance signals and act on them mid-campaign, not only after it ends.
• Creativity and curiosity. You bring fresh tactics to reach and engage B2B audiences.
• An AI-forward mindset. You actively use AI tools in your own work and look for ways to help the team move faster and scale.
• Exceptional organization and project management across multiple campaigns, stakeholders, and deadlines
• Strong experience with marketing automation platforms such as Marketo or Salesforce Marketing Cloud. You understand program architecture, not just email builds.
• Strong Salesforce knowledge: Campaigns, member statuses, attribution models, and how marketing data flows to sales
• Experience running ABM with intent data (6sense preferred) alongside broader demand programs

Benefits

• Medical, Dental & Vision benefits available the 1st month after hire
• Automatic enrollment into our 401(k) plan (subject to eligibility requirements)
• Virtual fitness classes offered company-wide
• Robust PTO offerings including major holidays, vacation, sick, personal, & volunteer time
• Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
• Philanthropic support with both local and national organizations
• Fun culture with company-wide contests and prizes