Responsibilities

• Campaign Strategy & Planning: Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.
• Campaign Strategy & Planning: Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.
• Execution & Project Management: Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.
• Execution & Project Management: Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.
• Performance & Optimization: Monitor and analyze campaign performance using marketing analytics tools and dashboards.
• Performance & Optimization: Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.
• Collaboration & Communication: Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.
• Collaboration & Communication: Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.
• Competencies: Strategic Execution: Able to translate business objectives into measurable marketing campaigns. Balances creative concepts with analytical rigor to ensure campaigns ladder up to pipeline, revenue, and brand goals. Demonstrates a strong understanding of audience segmentation and funnel dynamics.
• Competencies: Analytical Decision-Making: Comfortable interpreting campaign data to identify patterns, draw insights, and recommend next steps. Skilled at using experimentation frameworks (A/B, multivariate, incrementality) to validate hypotheses and continuously improve performance.

Requirements

• 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management.
• Experience managing campaigns across multiple business units or products within a division.
• Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue)
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools.
• Excellent communication, collaboration, and stakeholder management skills.
• Familiarity with segmentation, personalization, and campaign automation best practices.

Preferred

• Vertical B2B SaaS experience in education or edtech

Benefits

• Comprehensive Health Coverage: Coverage begins on your first day of employment.
• 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
• RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
• Paid Time Off: Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
• Parental Leave: 12 weeks paid leave for all employees.
• Remote Work Support: Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
• Holidays: Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.