Responsibilities

• Coordinates integrated marketing campaigns across PSL's network of senior living communities with primary focus on the Independent Living and other service lines
• Assists in shaping lead nurturing sequences to move prospects through the sales funnel
• Applies campaign execution skills to HR recruitment contexts including organic social content sequencing and paid social post promotion
• Assists in shaping and adapting campaign messaging and copy across channels and formats
• Monitors lead flow from campaign sources through HubSpot to Aline CRM as a key indicator of campaign performance and quality
• Coordinates planned integrated marketing campaign deliverables and projects across PSL's network of senior living communities
• Manages project timelines, resources, and external agency and media partner coordination to ensure lead generation goals are met
• Coordinates workflow across internal marketing team including creative, digital, and social/content. Manages HR recruitment content requests through project management platform alongside campaign deliverables, including intake, timeline, and approval routing Maintains project documentation and stakeholder communication
• Schedules and coordinates advertising placements across traditional, digital, print, and direct mail channels, managing specs, production timelines, and deadlines in alignment with integrated campaign schedules
• Maintains cost tracking and invoice processing. Works with internal and external partners to ensure all channel deliverables land on time and in sequence to support multi-channel campaign cadence. Manages direct communication with publications and media outlets for placements outside of agency coordination

Requirements

• Bachelor's degree in communications, marketing, advertising or related field with 4 or more years of corporate in-house or agency integrated marketing experience. Senior living or healthcare marketing experience preferred.
• Experience in project management platforms (Monday.com preferred) with demonstrated ability to manage timelines, multiple deliverables, and cross-functional coordination
• Campaign platform awareness including HubSpot for tracking traffic and conversions, and familiarity with CR systems and lead handoff workflows between marketing and sales
• Experience coordinating traditional, digital, print, and direct mail advertising including production timelines, print specs, and mailing coordination
• Strong written communication skills with the ability to shape and adapt copy and messaging across channels and formats
• Adobe Creative Cloud proficiency, ability to manipulate files, work on concepts, and support campaign adaptation across formats
• MS Office/Teams proficiency (Excel, Word, PowerPoint)

Benefits

• variety of schedules, career development, excellent benefit options, and more