Marketing Campaign Analyst

Rochester, MN (Hybrid)

$102K/yr – $143K/yrMid Level3+ years expFull time

Posted 23 hrs ago

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Job Summary

The Marketing Campaign Analyst owns end-to-end analytics for multi-channel campaigns, from scoping requirements and audience modeling to performance measurement and optimization, partnering with analysts, data scientists, marketers, and technology providers.

Own audience development and targeting strategies across campaigns
Lead measurement, ROI analysis, and optimization initiatives across channels

Job Description

Responsibilities

The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi-touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.
Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.

Requirements

Bachelor's degree and 3 years of experience in marketing campaign management or a related field.
Experience analyzing large data sets that may include structured and unstructured data.
Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
Advanced Excel skills.
Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power BI is preferred.
Experience in the use of next best action, customer lifetime value or churn prediction models preferred.
Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.
Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
Proven ability to use reporting tools to convert data into meaningful analyses and insights.
Proven ability to translate between business and technical stakeholders.

Mayo Clinic

Mayo Clinic has expanded and changed in many ways, but our values remain true to the vision of our founders. Our primary value – The needs of the patient come first – guides our plans and decisions as we create the future of health care. Join us and you'll find a culture of teamwork, professionalism and mutual respect, and most importantly, a life-changing career. Mayo Clinic was founded in Rochester, Minnesota by brothers Dr. William James Mayo and Dr. Charles Horace Mayo. More than 100 years later, their vision continues to evolve around a single guiding value: "The needs of the patient come first." Today we are the largest integrated, not for-profit medical group practice in the world. We are recognized for high-quality patient care more than any other academic medical center in the nation. These endorsements are very gratifying, but also humbling. They remind us of the tradition that has been entrusted to each one of us, and the legacy of excellence that we uphold every day.

Rochester, Minnesota, US

49K employees (982 in marketing)

www.mayoclinic.org